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Written on 4/28/2022

Written on February 5, 2022




Successful SaaS product demos not only explain the value promise or provide a solution to position your product against the competition, you need to adapt to the prospectus needs and show how your product can help them solve their pain points.
Product demos show potential customers how the product solves their problems. Successful SaaS product demos are an opportunity for interested parties to get to know you, assess the reliability of your product and offer you added value. If you have a fantastic product demo, you can guarantee a high conversion rate!
Make Sure Your Prospect Shows Up
It is a good practice to send a couple of reminders – one 24 hours before the demo and 60 minutes before
Make it easy for them to join the demo.
KYC Know Your Client
  • How is the decision maker?
  • Budget?
  • timeline?
  • previous experience?
  • challenges and pain points?
  • Are they negotiating with your competitors?
What Your Three Most Important Takeaways
You need to think through why they are attending this demo and make sure that you spend time on the 3 things that matter to them. 

Are You Ready To Rock?
Make sure to have your demo material ready, that the demo account is populated with data that helps you demonstrate the 
features that you want to present.

Think of the demo as a 3 part performance
  • Opening Act: The first 10 minutes
  • The Actual Demo + Q&A 15 minutes
  • Closing Act: Last 5 minutes
Opening Act: Clarify the Objectives
create a rapport and establish that you understand their objectives, challenges and pain points.

The Actual Demo: start With Your Killer Features
Aim to WOW the Prospect in the first 5 minutes, Make sure that they give you their undivided attention, keep in mind that they are more interested in what your product does and  how their life will change when they use your product.

Closing Act: Last 5 minutes
Don’t Hesitate To Ask For Commitment
checking what your prospect took out of the demo, test whether they got the 3 key takeaways you had planned and what would you like them to do next?

An effective demonstration allows customers to imagine how they will use the product in their lives. When you demonstrate a product, you want to demonstrate value, not features or functionality. 
With a convincing value promise, you can convince prospective customers to take action and move them through your sales funnel.

To summaries
Good demos focus on the central pain point and the main advantages of solving your perspective problem. Every minute spent on demonstrating other features or parts of your product is a waste of time. Focusing on what is the one takeaway that turns your prospects heads is crucial to a successful demonstration.

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