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Written on 4/28/2022

Written on July 20, 2023




A unique brand positioning strategy is crucial to make a statement, to get and keep the attention of your target group and to grow your brand. The goal is to make a unique impression in the minds of the customers that they associate with something unique and desirable about your brand that is different from the rest of the market.
The best way to bring this together is to start developing a product positioning strategy and ensure that it shows the unique value of your product and aligns with the needs of your target market. Your priority is to determine how your product fits into the market, how it differs from existing products and what your customers are interested in and seek. Product positioning is the definition of how well your product or service fits into the market.
It describes the features that make your product unique and explains why it is better than other products and solutions.
Think about product positioning as the foundation of your product, a message that will shape the rest of your go-to-market plan, from the content your marketing team creates to the way your sales team talks to potential customers. From a strategic perspective, a solid positioning of the product is the starting point for the most important marketing materials and messages. 
To develop your own brand positioning strategy, you need to delve into the details of your brand and find out what you're about. With this in mind, you should consider writing a positioning statement or description of the product, its target audience and how it will solve the problems that arise. 

5 Easy Steps of Product Positioning Process

1. Know your target audience well
Knowing your target audience involves knowing the specific needs of the audience as well

2. Identify the product features
It is very important for the marketers that they themselves are aware of the features and benefits of the products

3. Unique selling Propositions
 create USPs of their brands and effectively communicate the same to the target audience

4. Never make a mistake of underestimating your competitor & Promote the benefits
You need to convince the consumer how your product is better than the competitors

5. Maintaining brand positioning
For an effective positioning it is essential for the marketers to continue to live up to the expectations of the end – users

Product positioning is about how your customers and the market view your product differently from your internal team. 
A positioning statement is a one- or two-sentence statement that identifies the unique value of your products to customers compared to your main competitors. A position statement was created just as a value proposition statement describes an overview of the benefits of a product or service and differentiates your product / service from competitors when you developed your corporate value proposition and identified primary customer benefits and differentiation points.
Like John Michael Morgan explains in his book The Branding Machine, one of the problems with getting a good price is that it is easy for someone to find a price for their product or service that is too low. Low price positions mean that your business is in quicksand.

So you're ready to turn your attention to your product marketing plan, which starts with audiences, content plans, funnels, channels and prioritization. Now that we've covered all the basics, we're confident that by following our rookies "positioning guide, you'll be throwing your brand definition off the park in no time at all. Positioning defines what sets your product apart from other products on the market so that you can focus on messages that explain its value to potential customers.

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