Educational Videos

Vanity metrics are metrics that make you look good to others but do not help you measure the scalable performance 

Acquisition, Activation, Retention, Referral, Revenue. AARRR is the acronym for the 5 steps modeling the customer lifecycle

A sales pipeline represents the stages a consumer goes through to become a customer. The sales funnel represents the number of prospects who make it through

AARRR Pirate Metrics framework is an acronym for a set of five user-behavior metrics that product-led growth businesses should be tracking

Growth engine employment examples by Dropbox

A churn prevention example to reduce churn rate

What is NPS? Why It's SUPER important to collect it in order to improve customer success and customer support!

How to bust your growth with a viral loop